Sample Reports

Social Media Day 6/30, 2010

Brought to us by the good people of Mashable, Social Media Day 2010 is a day “acknowledging and celebrating the revolution of media becoming social”. The #SMDay hashtag is a great example of what we call a “Special Interest Group” conversation: lots and lots (and lots!) of tweets; but not a lot of conversations or retweets; reach/impressions ratio is high, reflecting lower individual engagement, but a wide audience. Mostly this tag reflects a transient confluence of interests by a broad spectrum of people around the world.

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Evo Conference ’10

“The Evolution of Women in Social Media” - Park City, UT, 6/24-6/26 2010. This conference (official site), organized by Mom It Forward and Today’s Mama, seeks to highlight the impact of women in social media.

Even before the conference started, the hashtag enjoyed several million unique impressions and a very impressive High Impact ratio.

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JournChat

JournChat is a well-established weekly Twitter conversation (using the #journchat hashtag) for and about journalism — online, print, and otherwise. A great example of an ongoing Twitter conversation — make sure to include a Tuesday in your timeline, since the weekly chat occurs every Tuesday evening (PDT).

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Internet Week, NY 2010

Internet Week NY 2010, June 7-14 2010, is associated with the hashtag #iwny. Our interactive report illustrates the kind of activity that’s tracked and analyzed for conferences and other large events. Make sure the timeline selection includes some or all of the week of 6/7-6/14.

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The ONE Market Research Conference

The Market Research Association’s Annual Conference, June 9-11 2010 in Boston, MA. Many tracks and talks on qualitative and quantitative dat agathering and analysis. HashTracking.com decided to try turning the data-gathering apparatus back on itself… See what happens in the report.

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