More viewers that ever this year, will be watching the big game on at least two screens: supplementing the experience with a tablet or mobile device. Watching on Two Screens According to Nielsen 1/3 of tablet owners 25-64 check sports scores on their tablet while watching on television. Hashtracking.com data also suggests that the most popular [...]
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Choosing Hashtags for Superbowl XLV11
You may have already chosen which team you’ll support, but have you chosen which hashtags you’ll follow on game day? Every year, shortly before the Superbowl the hashtags start to gather steam. A cautious approach is prudent. While some hashtags are obvious, there are bound to be a few surprise. You never know which hashtags [...]
