As tempting as it may be to hop onto a trending tag, it’s important to thoroughly research a hashtag and understand its use and popularity before you adopt it. For example, you’re heading on a trip to Spain and want to share it with your (or your brand’s) followers. Do you tweet with #Spain, #Travel […]
“Look Ma, I’m an inventor!” tweeted Twitter founder Biz Stone. Clearly the founders were thrilled with the granting of their patent. Twitter first applied for a patent on it’s unique messaging system back in 2007 and finally, years later, their wish has been granted. It’s not the first patent for Twitter - their “pull down […]
Hashtags have become pretty standard issue when it comes to brands and media. Every storm and primetime premiere has a hashtag, as do elections and other large public events. It’s become de rigueur But what about smaller affairs? If hashtags can conquer the public sphere, why not use them as a handy shorthand for personal […]
Is it possible that #Oscars Hashtag use on Twitter could predict the winners of the Oscars? Is there any correllation between Twitter and the Academy? Wonder what are fans saying about the nine films nominated for a Best Picture Award? With the Oscars less than a week away, we could not control our curiosity. We’ve […]
After this recent announcement from Amex, it looks like Hashtags are about to turn into Cashtags. Amex and Twitter have partnered on a program that allows cardholders to take advantage of special purchase offers by tweeting with a hashtag. What is interesting is this brand new use of the Hashtag for e-commerce, and the other […]
More viewers that ever this year, will be watching the big game on at least two screens: supplementing the experience with a tablet or mobile device. Watching on Two Screens According to Nielsen 1/3 of tablet owners 25-64 check sports scores on their tablet while watching on television. Hashtracking.com data also suggests that the most popular […]
Humor meets crowdsourcing with Jimmy Fallon’s (@jimmyfallon) popular “Late Night Hashtags” segment. Each week the late night hosts picks a hashtag and hilarity ensues. This is just another clever example of celebrity Twitter leverage and hashtag creativity. We particularly enjoyed this #Gamedaysuperstitions Hashtag, and this #WorstSuperbowlParty one as well. Follow the entire series of (frequently […]
You may have already chosen which team you’ll support, but have you chosen which hashtags you’ll follow on game day? Every year, shortly before the Superbowl the hashtags start to gather steam. A cautious approach is prudent. While some hashtags are obvious, there are bound to be a few surprise. You never know which hashtags […]
Hashtags are all created equal in terms of digital utility. But some hashtags are built for use in the long term, while others are created with the intent of tracking a specific event. It’s important to consider timeframe in relation to your goals and your audience when creating and tracking hashtags. When to Create a […]
