The #HiddenCash madness has taken over Twitter and the United States IRL. With just over 400 Tweets to the handle since it was anonymously launched only a few short weeks ago, @HiddenCash has amassed over 450,000 followers – and counting - and created a huge sensation.
A few people first found some #HiddenCash in San Francisco at the end of May. TheBoldItalic wrote about @HiddenCash after getting an email from the man behind the handle - and then word spread.
And just a few days later, hundreds of people showed up at Hermosa Beach on Saturday, May 31st to dig for buried Angry Bird treasure, lured there by a few expertly-worded tweets as clues.
Hidden Cash copycats have sprung up all over, from San Diego to St. Louis to England, with people likely hoping to re-create the success @hiddencash’s creator has had so far. It has also spawned a few satirical posts as well:
The person behind @HiddenCash has so far remained anonymous, which has fueled many theories, all of which he denies are true.
He has just recently expanded his original idea of just hiding money to give away, and now offers rewards to those who perform acts of kindness (and who have tweeted about doing so) - and he has just launched @TravelFunder, saying he will now also give away “the gift of travel.”
Rumors have been flying since the launch of @HiddenCash’s social experiment about whether it was simply a publicity stunt trying to get thousands of followers in order to launch a TV show or possibly a movie, but so far the mysterious money hider has denied it all.
Regardless of whether it proves ultimately to have been a PR stunt, one thing it is not is a hoax. People have found thousands of dollars left hidden by the unknown @Hiddencash tweeter.
Sarah Auerswald is the co-Founder of MomsLA.com, and you can follow her on Twitter at either @SAuerswald or @MomsLA. But she has not hidden any cash for you to find. Sorry.
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