Last night’s #HashChat covered hashtags dos and don’ts. We talked about dos and don’ts and touched on a lot of other topics.
We had a rousing discussion about whether there are actually dos and don’ts and everyone felt pretty similarly that brands should use a lot of care when they use humor so it doesn’t fall flat. We also touched on how to survive a hashtag fail.
Our panelists included @Momfluential (co-founder of Hashtracking), @CentsibleLife, @cebsilver (captain of industry, freelance writer and marketing analyst), and of course our @Hashtracking handle.
Here are a few tweet highlights:
Sometimes, a brand recovery from failure is better than their initial attempt. Humility is humanizing. #hashchat
— Curtis Silver (@cebsilver) July 31, 2014
Choosing to be promotional over relational on social, will always fail eventually. @AAMPTY @iSolutionsASD @hashtracking #HashChat
— Stephen J. Caggiano (@StephenCaggiano) July 31, 2014
A2: Don’t be a dick. Especially if you are a brand. Otherwise, go crazy. The rules are sketchy at best. #hashchat
— Curtis Silver (@cebsilver) July 31, 2014
If a brand does hashjack-they have to do it really, really well or it will backfire big time. And everyone will write about it. #hashchat
— Kelly Whalen (@centsiblelife) July 31, 2014
A3: All content should fit within your content strategy. Nothing should be done “just for the sake of doing it”. #hashchat
— CBarrows (@CBarrows) July 31, 2014
A2 Make sure to check that the two words you just stuck together don’t make a new unintended word #hashchat
— Ciaran Blumenfeld (@momfluential) July 31, 2014
Find all the details in our Hashtracking report including stats, participants, and more. And be sure to join us again next week on Wednesday at 7pm PT/10pm ET for another fun and informative #HashChat.
Kelly
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