The Twitter party you’ve just hosted or attended flew by in a blur. The conversation was fast and furious. You generated a ton of impressions and feel it was a success. But your work is not done here. The questions you should be asking yourself now are about follow up.
How do you follow up after Twitter parties or chats?
If you’ve tracked your Twitter event with a Hashtracking report, follow up is simple. Here are 7 things you could, and should do right now.
Build your own list, or lists of friendly influencers by examining the top lists on your report.
- Here you can identify who’s most enthusiastic about your brand (most tweets), who’s most influential (most followers) and who’s making the biggest ripples (most popular - these are the people who have the highest engagement). Once you have identified these users, you can create a twitter list or lists and continue to engage with them. Pay attention to them. Thank them for chatting with you at your event. They may be brand enthusiasts or ambassadors in the making.
Look at the other hashtags.
- What other tags were associated with your hashtag? Are they actual hashtags of a brand or event or ad hoc - used to emphasize sentiment? Are they negative or positive? Has anyone used the hashtags of your competitors and/or collaborators? Consider following these other hashtags in a separate Hashtracking report to further explore this connection.
Check out the links and media your chat generated.
- What sort of content was most shared by your audience? A funny meme? A helpful article? This is a clue as to what content your audience craves and can help you identify what resonates the most.
Filter out any spam (if applicable) from the transcript, using Hashtracking filters.
- In order to ensure accurate reporting and to get a clean read of your transcript, you may need to apply spam filters. Hashtracking allows you to run multiple reports with three levels of filtering (high, low and none). This provides you with an edited set of numbers showing your true impact as well as a trustworthy list of real contributors.
Read (and respond to) the transcript.
- It’s easy to miss a tweet during a very busy Twitter chat or party. Take a moment to review the transcript of your event and reply to any unanswered questions, retweet any shards of brilliance and thank your most engaged audience members. You can tweet, retweet and @reply directly from your Hashtracking report pages.
Share a display mode report with your community, so that they have a record of the transcript to refer to as well.
- Display mode reports can be set up before the event, or at any time after you begun to follow a hashtrag. These simplified reports allow you to share your transcript in real time, without sharing more proprietary data mined from the event.
Check the platform of preference.
- Is your audience participating in your chat or Twitter party via desktop or via mobile? This knowledge can help you optimize your graphics and links for future chats.
Try it again, track a competitor and compare reports
- Does your Twitter party or chat do better at certain times? Particular attendees that prove to be a more powerful draw? Are there any similar or competitive chats that you might track in order to learn more? Why not compare and find out? Hashtracking reports give you the data you need to analyze and follow up on all your twitter events.
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