As tempting as it may be to hop onto a trending tag, it’s important to thoroughly research a hashtag and understand its use and popularity before you adopt it. For example, you’re heading on a trip to Spain and want to share it with your (or your brand’s) followers. Do you tweet with #Spain, #Travel […]
Humor meets crowdsourcing with Jimmy Fallon’s (@jimmyfallon) popular “Late Night Hashtags” segment. Each week the late night hosts picks a hashtag and hilarity ensues. This is just another clever example of celebrity Twitter leverage and hashtag creativity. We particularly enjoyed this #Gamedaysuperstitions Hashtag, and this #WorstSuperbowlParty one as well. Follow the entire series of (frequently […]
Hashtags are all created equal in terms of digital utility. But some hashtags are built for use in the long term, while others are created with the intent of tracking a specific event. It’s important to consider timeframe in relation to your goals and your audience when creating and tracking hashtags. When to Create a […]
You’re launching a campaign, hosting an event or trying to get the word out about a cause… It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before you hit the […]
The hashtag has come a long way since its humble beginning. Hashtags began as a simple way to organize and categorize conversations and have since developed into a Twitter culture focal point. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract customers, […]
Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include: General Marketing – […]
