As tempting as it may be to hop onto a trending tag, it’s important to thoroughly research a hashtag and understand its use and popularity before you adopt it. For example, you’re heading on a trip to Spain and want to share it with your (or your brand’s) followers. Do you tweet with #Spain, #Travel […]
You’re launching a campaign, hosting an event or trying to get the word out about a cause… It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before you hit the […]
Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious. Types of hashtags to look for include: […]
The hashtag has come a long way since its humble beginning. Hashtags began as a simple way to organize and categorize conversations and have since developed into a Twitter culture focal point. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract customers, […]
Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include: General Marketing – […]
