Do you have a nagging feeling that there’s a hashtag out there that you should be tracking, but you are not sure what it is or why? With all the many, many types of hashtags on Twitter and beyond, it can be confusing to choose what to follow. While “trending” or hot hashtags get a […]
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5 Tips for Hosting a Twitter Party or Chat
A Twitter Party or Chat is a live, free event that is held on Twitter and focused around a hashtag. These events can prove fun and informative for participants but provide brands with a simple way to boost interest and engage customers and prospects. Whether you want to increase word of mouth, drive traffic to […]
Paying the Bill with a Hashtag?
After this recent announcement from Amex, it looks like Hashtags are about to turn into Cashtags. Amex and Twitter have partnered on a program that allows cardholders to take advantage of special purchase offers by tweeting with a hashtag. What is interesting is this brand new use of the Hashtag for e-commerce, and the other […]
How to use Hashtags for Competitive Analysis
Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious. Types of hashtags to look for include: […]
