About Sarah Auerswald

Author Archive | Sarah Auerswald

Hashtracks for #HiddenCash

#HiddenCash – Anonymous Do-Gooder or Brilliant PR Stunt?

The #HiddenCash madness has taken over Twitter and the United States IRL. With just over 400 Tweets to the handle since it was anonymously launched only a few short weeks ago, @HiddenCash has amassed over 450,000 followers – and counting - and created a huge sensation. A few people first found some #HiddenCash in San […]

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#antarctica

Hashtags Are EVERYWHERE

I recently mentioned how the word “Hashtag” just made it into the Dictionary, so it should come as no surprise to anyone that Hashtags are everywhere. And I do mean everywhere. For example, did you know that the International Space Station has its own Hashtag? Sure does: #ISS. Follow that tag and the handle @ISS_Research for […]

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Merriam Webster Dictionary

#Hashtag in the Dictionary (It’s About Time)

Yes, Ladies and Gentlemen, Hashtag is now in the 2014 Merriam-Webster Collegiate Dictionary, along with Selfie, Tweep and 147 other New Words. I don’t know about you, but Hashtag has been part of my dictionary for quite some time. Ditto Selfie. So it seems silly to me that Merriam-Webster is only now catching up to […]

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#BringBackOurGirls

#BringBackOurGirls: Hashtags as the Modern Petition/Protest

Once upon a time, when people were dissatisfied with actions their government leaders were or weren’t taking, they would stage a protest. Then came the idea of getting signatures on a petition. Now you can start a Hashtag campaign as well. The modern Hashtag campaign was borne out of frustration and the feeling that there […]

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Self-employed Hashtracks

#SelfEmployed: Hashtags for Self-Promotion

Have you used a Hashtag as a calling card? If you haven’t, you’re missing out. Self-promotion is the name of the game when you’re a freelancer or self-employed, and these days Hashtags work brilliantly for self promotion. Want to let people know you’re a graphic designer? There’s a hashtag for that. (#graphicdesigner) Oh you write […]

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Mitsubishi Outlander #FirstRide

#FirstRide Home from The Hospital: Mitsubishi & Child Car Safety

Even though my eldest son is about to turn 15, and will be learning to drive himself soon (gulp), I can still remember buying his first car seat and getting ready for his #firstride – the one where we brought him home from the hospital. Oh my goodness – the stress! I was so nervous […]

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IRS logo

#TaxDay #Freebies and Deals 2014

April 15th, also known as #TaxDay is fast approaching, and it’s a day when some of us might really need a friend. Or at the very least we might want a freebie or a great deal, right? So here’s a list of businesses that are offering #TaxDayFreebies this year. Some of these are National deals, and […]

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sja plant

Twitter-Enabled Vending Machine #PledgeToPlant by Seeds of Change

Sunday mornings at the Hollywood Farmer’s Market often include plenty of Tweet-able moments, but they usually involve celebrity sightings or being inadvertently filmed as part of a reality show. This past Sunday the best Tweets were aimed at a Vending Machine sponsored by @SeedsOfChange and using the Hashtag #PledgeToPlant. Anyone who tweeted to @SeedsOfChange with […]

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EatTheTweet Screen shot from Oreos' Twitter Stream #eatthetweet

Eat The Tweet - Now You Can #Oreos #EatTheTweet

Oreo introduced a vending machine at SXSW this week that creates a custom Oreo cookie for you while you wait – and get this: it’s based on Hashtags that trend on Twitter. Yes, now you can literally Eat The Tweet. The customer chooses from a touch-screen display of trending hashtags and watches as their choice […]

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