5 Ways Brands Can Harness Hashtags Today

Ever wish you could grab your twitter feed and get it to giddy up? You might be ready to harness a hashtag to two.

Using a hashtag can help you cut through the clutter, tone down the noise and reach the customers you’ve been trying to reach. Here are five ideas for your brand to try today.

  • Use a hashtag to offer a discount. For example: Tweet #YOURBRAND10 for 10% off a subscription or service today. Tip: Keep it simple
  • Use a hashtag to curate conversation or lead a chat around your product or service. For example: What are your favorite stats about hashtags? Tell us or join us as we chat Tuesday nights at 6pst #HASHTRACKING. Tip Use your brand’s name or key features
  • Use a custom hashtag to brand a specific campaign or effort and track response. For example: Hashtracking now has searchable transcripts and filters for all users #FRYTHESPAM Tip: Be clever or engaging
  • Use hashtag searches to find people to follow, topics to learn more about, industry news to know and more. Tip: search your competition, search for industry specific terms, products, places and use cases. It only takes a second to search using tools like our Free Hashtag Explorer
  • Practice perfect pairings by putting your custom hashtag together with a related, more popular tag that already has traction. Tip: be relevant. There’s probable no reason to put together #HASHTRACKING and #BIEBER at this time but it does pair well with #METRICS and #ROI. Pick pairs carefully for maximum impact.

Do you have more ideas about how to quickly and easily harness hashtags on Twitter? Let us know!

 

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About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

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